Lego's empire: discussing brand strategy and diversification

Summary

This 90-minute ESL lesson for B2 learners explores Lego's empire: discussing brand strategy and diversification through a real video. Across 9 interactive exercises, you'll develop listening comprehension, vocabulary, speaking skills — all built around authentic English content.

What you'll practise:

• 5 key vocabulary items with definitions and usage notes
• Gap-fill and cloze exercises to test vocabulary in context
• Matching exercise to connect terms with their meanings

Lesson activities (9 exercises)

Each exercise builds on the previous one. Work through them in order for the best learning experience.

1. Warm-up — Discussion questions to activate what you already know about the topic.
2. Watch — Watch the video and note the main arguments and examples.
3. Comprehension — Answer questions to check your understanding of the main ideas and supporting details.
4. Vocabulary — Learn key words and expressions from the video, with definitions and usage notes.
5. True / False — Test your detailed understanding — decide if each statement matches the source.
6. Fill the gaps — Complete sentences with the correct vocabulary. Drag and drop or type your answers.
7. Multiple choice — Choose the correct answer from four options — testing comprehension and language use.
8. Matching — Connect words, phrases, or concepts to their correct counterparts.
9. Discussion — Reflect on the topic and share your opinions using the language you've learned.

Vocabulary

This lesson introduces 5 key terms drawn directly from the video:

• To branch out into (something) — to start doing a new and different activity or business from the one you usually do.
• To tap into a new market — to access and start selling to a new group of potential customers, especially one that wasn't accessible before.
• To stay ahead of the curve — to be more innovative and advanced than your competitors by anticipating future trends.
• A steady stream of revenue — a reliable and continuous flow of income for a business.
• To leverage (something) — to use something you already have, such as a strong brand, reputation, or assets, to achieve a new advantage.

Grammar

This lesson includes a grammar focus with clear explanations and practice exercises.