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Nike's comeback: discussing business strategy and turnarounds
Discover the strategic moves behind Nike's impressive comeback, learning essential business vocabulary and discussing how companies navigate challenges to regain market dominance.
Brand strategy: using the present perfect to discuss market trends
Master B2 business English by exploring brand strategy and market trends, using the present perfect to discuss dynamic market developments.
AI influencers: discussing authenticity and automation
Explore the complex world of AI influencers, debating authenticity and automation, and master advanced vocabulary to articulate nuanced perspectives on this cutting-edge topic.
Corporate activism: discussing business ethics and values
Explore the language of corporate ethics and values, learning to discuss whether companies truly live up to their promises or just make empty gestures.
Global business: comparing and contrasting economies
Explore the intricacies of global business and economic comparisons, learning key vocabulary to discuss international market strategies and challenges.
Humanoid robots: discussing AI ethics and future technology
Explore the ethical landscape and future potential of humanoid robots, mastering advanced vocabulary to discuss AI's profound societal implications in this C1 lesson.
Starbucks' business model: discussing corporate strategy
Explore Starbucks' corporate strategy through a real video, learning key business vocabulary to discuss how global brands achieve and maintain market dominance.
The AI talent pipeline: discussing long-term business strategy
Master advanced vocabulary and strategic discourse to confidently discuss the future of AI talent management and long-term business planning.
The protein boom: discussing food trends and marketing
Explore the 'protein boom' in this B2 lesson, discussing food trends, marketing strategies, and consumer behaviour using authentic video content.
Online scams: reporting problems and giving warnings
Learn vital vocabulary and practical phrases to identify, discuss, and report online scams, ensuring you stay safe and vigilant in the digital world.
Business strategy: discussing focus and adaptation
Explore business strategy through an insightful video, learning to discuss market focus, adaptation, and competitive advantage using advanced vocabulary and practical phrases.
High-stakes crime: speculating about possibilities
Unravel the mysteries of high-stakes crime by mastering the language to speculate about perpetrators and possibilities, enhancing your analytical English skills.